This January the fashion house debuts the Gucci Garden inside the historic Palazzo della Mercanzia, which housed the Gucci Museo. We're in the magnificent Piazza Signoria, next to Palazzo Vecchio, the political heart of Florence.
Just to be clear, it's not a real garden but a composite space. Conceived by creative director Alessandro Michele, the newly designed space features a store with one-of-a-kind items, the Gucci Osteria da Massimo Bottura— a restaurant by three-Michelin-star chef—and the Gucci Garden Galleria exhibition rooms curated by critic Maria Luisa Frisa.
The Gucci Garden Galleria also includes a small, red-velvet tented cinema auditorium, featuring a preview of Zeus Machine/Phoenix, a short film by the ZAPRUDER filmmakersgroup.